Florida Rep. Maria Elvira Salazar (R) has introduced the No Artificial Intelligence Fake Replicas And Unauthorized Duplications (NO AI Fraud) Act. Coming together with Pennsylvania Rep. Madeleine Dean (D), the bill would create a federal framework that would protect Americans’ individual right to their likeness and voice against AI-generated copies.
Artifical Intelligence has grown in popularity in recent years, which has also spurred worries regarding automation. The conversation surrounding AI and peoples’ likeness and voice has become a growing concern. This was prevalent in the most recent strikes that struck Hollywood.
Given that there is a need for federal law to address the consequence of thieves stealing the identity of victims as well as intellectual property through AI, the bill would attempt to do so as well as establishing clear First Amendment protections.
In a statement, Salazar praised the bill, saying that “it’s time for bad actors using AI to face the music.”
“This bill plugs a hole in the law and gives artists and U.S. citizens the power to protect their rights, their creative work, and their fundamental individuality online.”
Rep. Dean echoed in her remarks, expressing that “not only does our bill protect artists and performers, but it gives all Americans the tools to protect their digital personas.” “By shielding individuals’ intelligence from being used for harassments, bullying, or abuse,” Dean continued, adding that he wants to see more “collaboration across the aisle to get these crucial protections passed.)
Texas Rep. Nathaniel Moran (R), similarly voiced his concerns, sharing that “as artificial intelligence continues to develop, we are increasingly aware of the complex challenges that come with safeguarding intellectual property.” He further praised the bill by saying that it would take “an important step forward to protect American innovation by preventing cloning, impersonation, and AI fakes from undermining artistic protection.”
The bill would address the following:
- Reaffirming that everyone’s likeness and voice is protected, giving individuals the right to control the use of their identifying characteristics;
- Empowering individuals to enforce this right against those who facilitate, create, and spread AI frauds without their permission; and
- Balancing the rights against First Amendment protections to safeguard speech and innovation.
